The All American Department Store

Most all malls and shopping centers are filled with retail companies trying to put their best sale forward while fighting with the rest. Companies who try to catch the eyes of the customer by filling stores with what they think is the most cutting edge in fashion. Adding loud music, high prices, shirtless models, and unrealistic photo shopped pictures, passing off the idea of what a person who wears this companies product should look like. At times it can be rough for the consumer to find a store that fits their style and budget. Through all of this clutter there is always one place that seems to have overcome these superficial ideas of what retail should be and simply sell product. It is a place in malls and retails centers that people default to ether before or after their journeys through the smaller retail providers. A place that has a home in almost every mall and city in America. It can be identified by its big red star hanging high on all of it's buildings and a slogan known for creating the idea of a shopping fairy tale. Welcome to the Magic of Macy's 

People have relied on Macy's for over 150 years. It's a company which has paved the history in the retail world, and in marketing and Public Relations. Macy's introduced our country to the envious form of gorilla advertising we now call window shopping and was one of the first companies to bring the fantasy of Santa clause into real life form in its stores.  It has created an all American name for its self with the introduction of the Macy's Thanksgiving Day Parade a venue watched by millions of viewers the morning of thanksgiving  right before the series of football games start up for the day. 

The company not only keeps the magic flowing with its everyday sales and trust worthy name priding its self in its family brand clothing and cutting in vogue looks, but Macy's also focuses on giving back to it's communities and beyond. Just this week the company has announced two different Public Relations campaigns designed to address issues going on in our world. Macy's announced yesterday its  " Heart for Haiti" Initiative designed to bring trade and aid to Haiti and help its devastated economy and aid the countries rebuilding after the devastating earthquake in January 2010. Also just announced this week,   Macy's will partake in Breast cancer awareness month, in hopes to educate and raise money in hopes for a cure. During the month of October the franchise will be selling exclusive pink fashions and make up, with a percentage of sales going to the Breast Caner Relief Fund. 

Not Only does Macy's seem to fit the ideal of the All American Department store, but it seems to be a company that it based off of the American Dream. A company which has worked hard and honestly for its money, as well as given back to the community. A fairy tale that for now seems to be creating a very happy ending for itself.