The Magic instilled in this company lies everywhere. Its in the commercials, showing extravagant situations and impossible scenarios, filled with celebrities and glamor, giving the idea Macy's can fill anyones hearts with happiness.
Although Advertising and marketing is what makes up the base of a companies brand, there is still one more thing which contributes, PR. Public Relations brings the company together in a way that Advertising and Marketing can't. It bridges the gap between the consumer and the product. It's what makes someone take action and look further into the magic that Macy's offer's.
Not only is Macy's successful in this, but they have been able to master the skill. Macy's PR department has its customers and employee's living and breathing the magic. The company has created a flawless community relations programs, instilling the greater good in its employee's, while educating and giving back to the public. The company also holds an amazing social networking base, interacting with consumers through Facebook, twitter, and Linked-In, letting them know they can turn to Macy's during any fashion crisis.
For years Macy's has stayed successful in their self Branding through Marketing and Public Relations. As the company continues to follow this track the company will set themselves up for even more years of success.