In a press release sent out by the company on Thursday, September, 23rd 2010 Macy's announced the hiring of 65,000 seasonal employee's for the holiday season. With Holiday's approaching fast the need for extra help is out there, in a quote from the release the chairman and president Terry J. Lundgren states, "It is vitally important that our customers are well-served during the busiest shopping time of the year. So we ramp up our workforce starting now and running through December." In order for Macy's/Bloomingdales customers to have that unique experience it is especially important to have the best staff on the team as possible. Yet the company does not seem to be promoting these positions efficiently. Macy's could have taken these yearly hiring opportunities and spun it into a campaign to help the ever growing unemployment rate and add to the "magic" of the giving season. This would have been a great Public Relations campaign to build Brand loyalty and give consumers the idea that Macy's is always looking out for them, not just in they're clothing and great deals, but in employment as well. .jpg)
Even without spinning these Jobs into a campaign it still seems that Macy's has not made any effort in promoting. While looking on Facebook and Twitter, there has been zero posts or tweets on the new open positions. It is especially disappointing when looking at the companies Linked In account to see zero job opening posts on these new seasonal positions. It is known that social networking is the most up and coming PR tool and if every option is not used properly it can make it harder for a company to succeed properly. The companies lack in job promotion is not by all means going break this fortune 500 company. Macy's will most likely be successful in filling these positions indefinitely. Although for next year, with a little bit more creative thinking on the part of their PR practitioners, they could have a great campaign on their hands.
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