Will Bloomingdales Blossom?

As we know, Macy's and Bloomingdales are one in the same in the land of corporate America. Both stores are ownd by the same company with all profits are going to the same place. This is why when talking about the company, many times the company reads "Macy's/Bloomingdales."So where's the problem? At first glance there is none, but think for two more seconds, and the lightbulb will go off. When has there ever been Ad's for Bloomingdales, ever? They are never on TV, online, or in popular magazines. It is almost as if the company is this exclusive club that only the smartest shoppers know about, and consumers should never be excluded.

Bloomingdales is a more upscale version of Macy's, so it can be harder to advertise to just the upperclass America, but at the same time there are still many people out there upperclass or not that sometimes like to indulge in something nice. To go on youtube, searching for a "Bloomingdales commercial" and have the first video pop up from what looks like 1995  is just plain sad. If Bloomingdales ever plans on growing they need to step their game up and stop being treated like a side project over Macy's.

This complaint does not mean that bloomingdales is failing, as a matter of fact the smaller Bloomingdales store is thriving as a healthy company to this day. The company however does not need to be put on the back burner. Maybe one year, Macy's/Bloomingdales should bring put more of a focus on Bloomingdales. Expanding with more stores, and more media awareness. This could only help the company, opening opportunity for store expansion and brand knowledge.

So how can Bloomingdales increase its power, and live up to the magic its company represents? The answer is simple. Advertise, relate, and empower. Bloomingdales needs to let consumers it is just as approachable as its thrifty counter part Macy's. They need to offer great deals, implement creative campaigns to build loyalty, and finally open up to a different audience, other than the white woman that earns more than 100K a year.